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Viral Phenomenon

1

Viral phenomena are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them.

Pokemon Go is a viral phenomenon by ABC 2 News - WMAR

2

They get their name from the way that viruses propagate.

A virus is a small infectious agent that replicates only inside the living cells of other organisms.

OfficeMax's Viral Phenomenon - Elf Yourself 2007 by officemax

3

This has become a common way to describe how thoughts, information, and trends move into and through a human population.

4

"Viral media" is a common term whose popularity has been fueled by the rapid rise of social network sites alongside declining advertising rates and an extremely fragmented audience for broadcast media.

5

Different from the "spreadable media", "viral media" uses viral metaphors of "infection" and "contamination", which means that audiences play as passive carriers rather than an active role to "spread" contents.

6

Memes are possibly the best-known example of informational viral patterns.

A meme, a neologism coined by Richard Dawkins, is "an idea, behavior, or style that spreads from person to person within a culture".

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