the Today


Today, also called The Today Show, is an American news and talk morning television show that airs on NBC.

The National Broadcasting Company is an American commercial broadcast television network that is the flagship property of NBCUniversal, a subsidiary of Comcast.

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The program debuted on January 14, 1952.

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It was the first of its genre on American television and in the world, and is the fifth-longest-running American television series.

Genre is any category of literature, music, or other forms of art or entertainment, whether written or spoken, audio or visual, based on some set of stylistic criteria.


Originally a two-hour program on weekdays, it expanded to Sundays in 1987 and Saturdays in 1992.


The weekday broadcast expanded to three hours in 2000, and to four hours in 2007.


Today's dominance was virtually unchallenged by the other networks until the late 1980s, when it was overtaken by ABC's Good Morning America.


Today retook the Nielsen ratings lead the week of December 11, 1995, and held onto that position for 852 consecutive weeks until the week of April 9, 2012, when it was beaten by Good Morning America again.

Nielsen ratings are the audience measurement systems developed by Robert F. Elder and Louis F. Woodruff and sold to Nielsen Company, in an effort to determine the audience size and composition of television programming in the United States.

A rating is the evaluation or assessment of something, in terms of quality, quantity, or some combination of both.


Today has maintained its No. 2 status since the summer of 2012 each year behind GMA.


In 2002, Today was ranked No. 17 on TV Guide's 50 Greatest TV Shows of All Time.

TV Guide's 50 Greatest TV Shows of All Time is TV Guide's list of the 50 most entertaining or influential television series in American pop culture.

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