The U.S. television broadcast of the Super Bowl – the championship game of the National Football League – features many high-profile television commercials, colloquially known as Super Bowl ads.
The National Football League is a professional American football league consisting of 32 teams, divided equally between the National Football Conference and the American Football Conference.
The Super Bowl is the annual championship game of the National Football League, the highest level of professional American football in the world.
Top 10 "Budweiser" Super Bowl commercials by Every Super Bowl Ad
The phenomenon is a result of the game's extremely high viewership and wide demographics: Super Bowl games have frequently been among the United States' most watched television broadcasts, with Nielsen having estimated that Super Bowl XLIX in 2015 was seen by at least 114.4 million viewers in the United States, surpassing the previous year's Super Bowl as the highest-rated television broadcast in U.S. history.
Super Bowl XL was an American football game between the National Football Conference champion Seattle Seahawks and the American Football Conference champion Pittsburgh Steelers to decide the National Football League champion for the 2005 season.
Super Bowl XLI was an American football game between the American Football Conference champion Indianapolis Colts and the National Football Conference champion Chicago Bears to decide the National Football League champion for the 2006 season.
Super Bowl XLIX was an American football game played to determine the champion of the National Football League for the 2014 season.
Funny Banned Commercials - Super Bowl Ads - Funny Videos 2016 by BestClipsTV
As such, advertisers have typically used commercials during the Super Bowl as a means of building awareness for their products and services among this wide audience, while also trying to generate buzz around the ads themselves so they may receive additional exposure, such as becoming a viral video.
A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites, social media and email.
Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself; many viewers only watch the game to see the commercials, national surveys judge which advertisement carried the best viewer response, and CBS has aired yearly specials since 2000 chronicling notable commercials from the game.
Super Bowl advertisements have become iconic and well-known because of their cinematographic quality, unpredictability, humor, and use of special effects.
The use of celebrity cameos has also been common in Super Bowl ads.
A number of major brands, including Budweiser, Coca-Cola, Doritos, GoDaddy and Master Lock, have been well known for making repeated appearances during the Super Bowl.
Budweiser is an American-style pale lager produced by American brewer Anheuser-Busch, which is a part of multinational corporation Anheuser–Busch InBev.
Coca-Cola is an American carbonated soft drink produced by The Coca-Cola Company in Atlanta, Georgia, United States.
Master Lock is an American company that develops padlocks, combination locks, safes and related security products.
The prominence of airing a commercial during the Super Bowl has also carried an increasingly high price: the average cost of a 30-second commercial during the Super Bowl has ranged from $37,500 at Super Bowl I, to around $2.2 million at Super Bowl XXXIV in 2000, and by Super Bowl XLIX in 2015, had doubled to around $4.5 million.
The first AFL-NFL World Championship Game in professional American football, known retroactively as Super Bowl I and referred to in some contemporaneous reports, including the game's radio broadcast, as the Super Bowl, was played on January 15, 1967 at the Los Angeles Memorial Coliseum in Los Angeles, California.
Super Bowl XXXIV was an American football game between the National Football Conference champion St. Louis Rams and the American Football Conference champion Tennessee Titans to decide the National Football League champion for the 1999 season.
The cost of advertising during the Super Bowl has reached a point that some companies may not be able to recoup their costs from the resulting revenue.
Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content.
Super Bowl commercials are largely limited to the United States' broadcast of the game.
Complaints about the inability to view the ads are prevalent in Canada, where federal "simsub" regulations require pay television providers to replace U.S. feeds of programs with domestic feeds if they are being broadcast at the same time as a Canadian television station.
In January 2015, Canada's telecom regulator ruled that the commercials were an "integral part" of the Super Bowl, and announced a proposal to forbid the use of simsub during the game.
These actions have been challenged by the NFL and the Super Bowl's current Canadian rightsholder, Bell Media, for devaluing the company's exclusive Canadian broadcast rights to the game, and violating Canada's Broadcasting Act by singling out a specific program.
Bell Media Inc. is the mass media subsidiary of BCE Inc..