Pokémon is a media franchise managed by The Pokémon Company, a Japanese consortium between Nintendo, Game Freak, and Creatures.
A media franchise is a collection of media in which several derivative works have been produced from an original work of media, such as a film, a work of literature, a television program or a video game.
Game Freak Inc. is a Japanese video game developer, best known as the primary developer of Nintendo's Pokémon series of role-playing video games.
While the franchise copyright is shared by all three companies, Nintendo is the sole owner of the trademark.
The franchise was created by Satoshi Tajiri in 1995, and is centered on fictional creatures called "Pokémon", which humans, known as Pokémon Trainers, catch and train to battle each other for sport.
The gameplay of the Pokémon series of role-playing video games involves the capturing and training of a variety of fictional creatures called "Pokémon" and using them to battle other trainers.
The franchise began as a pair of video games for the original Game Boy, developed by Game Freak and published by Nintendo.
The Game Boy is an 8-bit handheld video game device developed and manufactured by Nintendo.
The franchise now spans video games, trading card games, animated television shows and movies, comic books, and toys.
Pokémon is the second-most successful and lucrative video game-based media franchise in the world, behind only Nintendo's Mario franchise.
The Mario franchise is a media franchise consisting of video games published and produced by Nintendo starring the fictional Italian character Mario.
Cumulative sales of the video games have reached more than 279 million copies.
In November 2005, 4Kids Entertainment, which had managed the non-game related licensing of Pokémon, announced that it had agreed not to renew the Pokémon representation agreement.
Pokémon USA Inc., a subsidiary of Japan's Pokémon Co., now oversees all Pokémon licensing outside of Asia.
As of May 2016, the Pokémon media franchise has grossed revenues of ¥4.8 trillion worldwide. The franchise celebrated its tenth anniversary in 2006.
Pokémon: Tenth Anniversary was a special celebration that took place in 2006 to commemorate the tenth anniversary of the debut of the Pokémon Red and Blue video games, whose introduction in Japan, on February 27, 1996, launched the Pokémon franchise.
The twentieth anniversary was celebrated with a commercial at the 2016 Super Bowl using the theme: "I can do that". 2016 marks the 20th anniversary of the release of the original games, with the company celebrating by airing an ad during Super Bowl 50, and issuing re-releases of Pokémon Red, Blue, and Yellow.
Pokémon Red Version and Pokémon Blue Version, originally released in Japan as Pocket Monsters: Red & Green are role-playing video games developed by Game Freak and published by Nintendo for the Game Boy.
The U.S. television broadcast of the Super Bowl – the championship game of the National Football League – features many high-profile television commercials, colloquially known as Super Bowl ads.
Super Bowl 50 was an American football game to determine the champion of the National Football League for the 2015 season.
The mobile augmented reality game Pokémon Go was released in July 2016.
Augmented reality is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
Pokémon Go is a free-to-play, location-based augmented reality game developed by Niantic for iOS, Android, and Apple Watch devices.
The next generation games Pokémon Sun and Moon are expected to be released on November 18, 2016 worldwide, except for Europe's release date being on November 23, 2016.
A live-action film adaptation based on Great Detective Pikachu is planned to start production in 2017.
Pikachu are a species of Pokémon, fictional creatures that appear in an assortment of video games, animated television shows and movies, trading card games, and comic books licensed by The Pokémon Company, a Japanese corporation.
Meitantei Pikachū: Shin Konbi Tanjō, commonly referred to as Great Detective Pikachu outside Japan, is an adventure video game developed by Creatures and published by Nintendo for the Nintendo 3DS.
In filmmaking, video production, and other media, live action is cinematography or videography that does not use animation.
The English slogan for the franchise is "Gotta Catch 'Em All".
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.