The People's Choice Awards is an American awards show, recognizing the people and the work of popular culture, voted on by the general public.
Popular culture or pop culture is the entirety of ideas, perspectives, attitudes, images, and other phenomena that are within the mainstream of a given culture, especially Western culture of the early to mid 20th century and the emerging global mainstream of the late 20th and early 21st century.
An unwanted guest grabs the mic at People's Choice Awards 2016 by People's Choice
The People's Choice Awards is broadcast on CBS and is produced by Procter & Gamble and Mark Burnett.
Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom, Its products include cleaning agents and personal care products.
Mark Burnett is a British-born, Los Angeles-based television producer and, since December 2015, president of MGM Television and Digital Group.
CBS is an American commercial broadcast television network that is a flagship property of CBS Corporation.
The first awards recognized The Sting as Favorite Picture of 1974, Barbra Streisand as the year's Favorite Film Actress, and John Wayne as its Favorite Film Actor.
The Sting is a 1973 American caper film set in September 1936, involving a complicated plot by two professional grifters to con a mob boss.
Marion Mitchell Morrison, known professionally as John Wayne and nicknamed Duke, was an American actor, director, and producer.
Barbara Joan "Barbra" Streisand is an American singer, songwriter, actress, and filmmaker.
Ratings for the annual event peaked in 1977, when the third People's Choice Awards attracted 35.3 million viewers who witnessed Farrah Fawcett win the award for Favorite Female TV Star, Star Wars win as the Favorite Picture, and Streisand and Wayne win again in the Film Actress and Actor categories.
Apart from the required local advertising and network promotional time, all advertising during the awards show is solely by P&G brands.