Nielsen Ratings


Nielsen ratings are the audience measurement systems developed by Robert F. Elder and Louis F. Woodruff and sold to Nielsen Company, in an effort to determine the audience size and composition of television programming in the United States.

Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites.

An audience is a group of people who participate in a show or encounter a work of art, literature, theatre, music, video games, or academics in any medium.

Nielsen Holdings PLC is a global information, data, and measurement company with headquarters in the United States.

Nielsen Ratings 101: Recruitment by Nielsen


Nielsen Media Research was founded by Arthur C. Nielsen, a market analyst whose career had begun in the 1920s with brand advertising analysis and had expanded into radio market analysis during the 1930s, culminating in Nielsen ratings of radio programming, which was meant to provide statistics as to the markets of radio shows.

Nielsen Media Research is an American firm that measures media audiences, including television, radio, theatre films and newspapers.

Nielsen Ratings 101: The Future by Nielsen


The first Nielsen ratings for radio programs were released the first week of December 1947.


They measured the top 20 programs in four areas: total audience, average audience, cumulative audience and homes per dollar spent for time and talent.


In 1950, Nielsen moved to television, developing a ratings system using the methods he and his company had developed for radio.


That method has since become the primary source of audience measurement information in the television industry around the world.

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