Heartland is an American term referring to states of the Union that—as in the words of commentator Ronald Brownstein—"don't touch an ocean," whether the Atlantic or Pacific.
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At least as early as 2010, however, the term Heartland is used not only to refer to the Midwestern United States, but also many so-called "red states", including those of the Bible belt.
The Bible Belt is an informal region in the southeastern and south-central United States in which socially conservative evangelical Protestantism plays a strong role in society and politics, and Christian church attendance across the denominations is generally higher than the nation's average.
The Midwestern United States, also referred to as the American Midwest or simply the Midwest, is one of the four geographic regions defined by the United States Census Bureau, occupying the northern central part of the United States of America.
Since the 2000 United States presidential election, red states and blue states have referred to states of the United States whose residents predominantly vote for either the Republican Party or Democratic Party presidential candidates.
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According to the United States Census Bureau, the mean center of population in the U.S. in 2010 was in or around Texas County, Missouri.
The United States Census Bureau is a principal agency of the U.S. Federal Statistical System, responsible for producing data about the American people and economy.
Texas County is a county located in the southern portion of the U.S. state of Missouri.
In 2000 it had been northeast from there, in Phelps County, Missouri.
It is projected for the mean center of population to leave the Midwest and enter the Western U.S. by the middle of the 21st century.
The use of the term "heartland" to apply to the American Midwest did not become common until sometime in the 20th century.