Facebook Watch


Facebook Watch is a video-on-demand service operated by Facebook, Inc. It was announced on August 9, 2017, with initial availability the next day and with rollout to all U.S. users by the end of the month.

Facebook is a for-profit corporation and online social media and social networking service based in Menlo Park, California, United States.

Facebook, Inc. is an American social media and technology company based in Menlo Park, California.

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Facebook Watch's original video content is produced for the company by partners, who earn 55% of advertising revenue.

The Real Bros of Simi Valley Season 3 – Official Trailer | Facebook Watch by Facebook Watch


Facebook Watch offers personalized recommendations for videos to watch, as well as categorized content bundles depending on factors such as popularity and social media engagement.


Facebook wants both short-form and long-form entertainment on its platform, and has a reported total of $1 billion in budget for content through 2018.


Facebook monetizes videos through mid-roll advertising breaks and plans to test pre-roll advertising in 2018.


On August 30, 2018, Facebook Watch became available internationally to all users of the social network worldwide.


As of June 2019, Facebook reported that 140 million people per day spent at least one minute in Watch, and 720 million viewers per month.


On August 9, 2017, Facebook Inc. announced that it would be launching its own video on demand service.

Video on demand is a video media distribution system that allows users to access video entertainment without a traditional video entertainment device and without the constraints of a typical static broadcasting schedule.


During the same announcement it was stated that the new service would be called Facebook Watch.


The video on demand service was launched for a small group of U.S. users a day later, with a rollout to all U.S. users beginning at the end of August.


In May and June 2018, Facebook launched around six news programs from partners including BuzzFeed, Vox, CNN, and Fox News.

Fox News Channel, also known as Fox News, is an American basic cable and satellite news television channel that is owned by the Fox Entertainment Group subsidiary of 21st Century Fox.

The Cable News Network is an American basic cable and satellite television channel that is owned by the Turner Broadcasting System division of Time Warner.


These programs, developed by Facebook's head of news partnerships Campbell Brown, reportedly had an overall budget of US$90 million.


On July 25, 2018, Facebook gave their first presentation ever at the annual Television Critics Association's annual summer press tour.

The Television Critics Association is a group of approximately 200 United States and Canadian television critics, journalists and columnists who cover television programming for newspapers, magazines and web publications.


During Facebook's allotted time, Fidji Simo, the Vice President of Product for Video, and Ricky Van Veen, the Head of Global Creative Strategy, showcased Facebook's continuing ramp-up of original programming on Facebook Watch.


On August 30, 2018, Facebook Watch became available internationally to all users of the social network worldwide.


For short-form videos, Facebook originally had a budget of roughly $10,000-$40,000 per episode, though renewal contracts have placed the budget in the $50,000-$70,000 range.


Long-form TV-length series have budgets between $250,000 to over $1 million.


The Wall Street Journal reported in September 2017 that the company was willing to spend up to $1 billion on original video content through 2018.

The Wall Street Journal is an American business-focused, English-language international daily newspaper based in New York City.


Facebook keeps 45% of ad-break revenue for content shown on Facebook Watch, while its content-producing partners receive 55% of ad revenue.


In January 2017, the company announced that it would be adding "mid-roll" advertising to its videos, in which ads will appear in videos after users have watched at least 20 seconds.

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