Chipotle Mexican Grill, Inc. is an American chain of fast casual restaurants in the United States, United Kingdom, Canada, Germany, and France, specializing in tacos and burritos.
A fast casual restaurant is a type of restaurant, found primarily in the United States, that does not offer full table service, but promises a higher quality of food with fewer frozen or processed ingredients than other fast food restaurants.
A burrito is a type of Mexican and Tex-Mex food, consisting of a large wheat flour tortilla with a filling, wrapped into a closed-ended cylinder, in contrast to a taco, where the tortilla is simply folded around the filling.
A taco is a traditional Mexican dish composed of a corn or wheat tortilla folded or rolled around a filling.
A Love Story by Chipotle Mexican Grill
Its name derives from chipotle, the Nahuatl name for a smoked and dried jalapeño chili pepper.
The chili pepper is the fruit of plants from the genus Capsicum, members of the nightshade family, Solanaceae.
Nahuatl, known historically as Aztec, is a language or group of languages of the Uto-Aztecan language family.
A chipotle, or chilpotle, which comes from the Nahuatl word chilpoctli, is a smoke-dried jalapeño.
The Scarecrow by Chipotle Mexican Grill
The company currently trades on the New York Stock Exchange under the ticker symbol CMG.
The New York Stock Exchange, is an American stock exchange located at 11 Wall Street, Lower Manhattan, New York City, New York.
The company has released a mission statement called Food with Integrity, which highlights its efforts in using naturally-grown ingredients, and serves more naturally raised meat than any other restaurant chain.
A mission statement, a type of statement of purpose, is a statement which is used to communicate the purpose of an organization.
Chipotle is one of the first chains of fast casual dining establishments.
Competitors in the fast-casual Mexican market include Qdoba Mexican Grill, Moe's Southwest Grill, Rubio's Coastal Grill, Pancheros Mexican Grill, Freebirds World Burrito, and Baja Fresh.
Rubio's Coastal Grill, formerly known as Rubio's Fresh Mexican Grill, is a fast casual "Fresh Mex" or "New Mex" restaurant chain specializing in Mexican food, with an emphasis on fish tacos.
Freebirds World Burrito, Freebirds for short, is a regional chain of fast casual burrito restaurants founded in 1987 in Santa Barbara, California by Mark Orfalea.
Baja Fresh is a chain of fast-casual Tex Mex restaurants founded in Newbury Park, California in 1990 and headquartered in Irvine, California.
Founded by Steve Ells in July 1993, Chipotle had 16 restaurants when McDonald's Corporation became a major investor in 1998.
By the time McDonald's fully divested itself from Chipotle in 2006, the chain had grown to over 500 locations.
With more than 2,000 locations, Chipotle had a net income of US$475.6 million and a staff of more than 45,000 employees in 2015.