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CBS This Morning

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CBS This Morning is an American morning television program that is broadcast on CBS.

CBS This Morning (2012) by char615

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The program, which shares its title with a more traditionally formatted morning program that aired on the network from 1987 to 1999, airs Monday through Saturdays from 7:00 to 9:00 a.m. in all time zones.

Saturday Sessions: Jeff Lynne of "Jeff Lynne's ELO" joins ... by CBS This Morning

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It is the tenth distinct morning news-features program format that CBS has aired since 1954, having replaced The Early Show on January 9, 2012.

The Early Show is an American morning television program that aired on CBS from November 1, 1999 to January 7, 2012, and the ninth attempt at a morning news-talk program by the network since 1954.

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The weekday edition of the program is currently anchored by Charlie Rose, Gayle King and Norah O'Donnell.

Norah Morahan O’Donnell is an American print and television journalist, currently serving as the co-anchor of CBS This Morning, a position she has held since July 2012, when she replaced Erica Hill.

Charles Peete "Charlie" Rose, Jr. is an American television talk show host and journalist.

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The program emphasizes general national and international news stories and in-depth reports throughout each edition, although it also includes live in-studio and pre-taped interviews.

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The format was chosen as an alternative to the soft news and lifestyle-driven formats of competitors Today and Good Morning America following the first hour or half-hour of those broadcasts, in an attempt to give the program a competitive edge with its hard news format.

Infotainment is a neologistic portmanteau of information and entertainment, referring to a type of media which provides a combination of information and entertainment.

Soft media is defined as those organizations that primarily deal with commentary, entertainment, arts and lifestyle.

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