Alexa Internet, Inc. is a California-based company that provides commercial web traffic data and analytics.
California is the most populous state in the United States and the third most extensive by area.
Web traffic is the amount of data sent and received by visitors to a web site.
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It is a wholly owned subsidiary of Amazon.com.
A subsidiary, subsidiary company or daughter company is a company that is owned or controlled by another company, which is called the parent company, parent, or holding company.
Amazon.com, often simply Amazon, is an American electronic commerce and cloud computing company, founded in July 5, 1994, by Jeff Bezos and based in Seattle, Washington.
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Founded as an independent company in 1996, Alexa was acquired by Amazon in 1999.
Its toolbar collects data on browsing behavior and transmits them to the Alexa website, where they are stored and analyzed, forming the basis for the company's web traffic reporting.
In computer interface design, a toolbar is a graphical control element on which on-screen buttons, icons, menus, or other input or output elements are placed.
According to its website, Alexa provides traffic data, global rankings and other information on 30 million websites, and as of 2015, its website has been visited by over 6.5 million people monthly.